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| A cross section of sponsors and participants at the closeup World Record with Teeth brushing challenge at Teslem Balogun Stadium |
Speaking before the kick-off, Executive Governor of Lagos State, Mr. Babatunde Raji Fashola, said that the challenge was a representation of how people ought to take care of their bodies, with oral care being a priority.
“The Lagos State government supports a comprehensive healthcare system.
A simple oral hygiene routine, such as brushing twice daily, restricts
the number of visits to the dentist. Unfortunately, many people do not
take care of their teeth and mouth because they consider them small
among the body parts that should be taken care of. There is little
consideration that this part of the body is where all the food that we eat in order to nourish the rest of our body passes through,” Fashola said.
Mr. Mabo Thabe, Managing Director, Unilever Nigeria, makers of Close Up toothpaste and other household brands, who spoke at the event, said that Close Up was supporting the challenge as part of itscommitment to promoting and reiterating a healthy oral care culture for Nigerians.
According to him, “At Unilever, our mission is to meet the everyday
needs of our consumers through great brands that help people feel good,
look good and get more out of life. We have constantly provided quality
goods for 90 years in Nigeria, and we are poised to create even more
value for our consumers by stayingclose to them, understanding their
needs and meeting those needs through consistent innovation. A healthy
and good looking Nigeria is a great Nigeria.”
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| Vice President, Association of Private Dental Practitioners of Nigeria, Azuara Ifeanyi David; President, Nigeria Dental Association, Olojede Olurotimi; Brand Building Director, Unilever Nigeria Plc, David Arome Okeme, and Special Adviser to the Lagos State Governor on Public Health, Dr Yewande Adeshina, during the Closeup World Record Teeth Brushing Challenge |
Project Lead, World breaking
Teeth brushing challenge, and Founder, HEIT Solutions, Dr. Lawal
Bakare, who also spoke at the event said that the Teeth brushing
challenge was spread across communities in Lagos which include Epe,
Ikorodu, Agbara, Ikeja and Surulere, with hundreds of volunteers from
the Nigerian Dental Association (NDA), Schools, and other agencies, who were present at the different locations across the state to ensure that the counting was properly monitored.
In preparation for the Challenge, over 300 secondary school teachers
went through a special Teacher’s Alignment Training Session. The
teachers were informed of the World Record standards for counting the
number of students brushing in each school, the designed model for the tooth brushing as well as the waste recycling element to the attempt.
Close Up Brand Manager, Mr. Dexter Adeola, thanked Nigerians for
their unflinching support towards making the event a huge success. “At
the beginning, we urged Nigerians to show their support for this challenge
by brushing twice. I have been overwhelmed by the turn out and the
number of people who told me that they brushed twice today already and
will still do so later. This is one of the reasons Close Uploves Naija.
The warmth and love of the people cannot be quantified. Thank you
Nigeria! Today, together we have made history!” he concluded.
The Close Up Teeth brushing challenge would be the latest World Record on Teeth brushing, putting Nigeria in the Guinness Book of World Records. India previously held the title where an event brought together 177,003 people to brush their teeth at the same time.
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